Wednesday, December 19, 2007

The New Marketing Revolution

Let?s take a quick stroll through the world of marketing to see what it was, what it became and what it now is?
Era 1 ? newspaper, magazines, radio broadcasts, direct mail, telemarketing, cold calling, television, infomercials?
Era 2 ? websites, banner ads, reciprocal links, ezine publishing, search engine optimization, pay-per-click, opt-in email, blogs...
Enter Era 3 ? marketing via podcasts?
Similar to the concept of opt-in email, podcasting takes full advantage of technology in reaching a pre-qualified, self-selected audience that craves the information and expertise a podcaster provides. Podcasting gives the strategy of establishing yourself as an expert a whole new playground.
Podcasting is the ultimate tool for reaching a fully-qualified ta View the rest of this article


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