Wednesday, December 12, 2007

The 10 essential elements you must include in every offer.

Before you begin writing any e-mail promotion , it?s important that you sit down And clearly map out your offer. Do not skip this critical step. You want to make sure that you have all the details of your offer sitting in front of you before you start writing , because you?re literally going to be plugging this information into a formula. And if you want it to flow together nicely, you need be focused on the ?big picture? ? the overall structure and layout ? when you are writing ? not scrounging up the details as you go. You?ll need to prepare answers to the following 10 questions in advance: 1.What action do you want your readers to take? Promotions that focus on a single offer will pull much better results that promotions that include several offer. 2.How will read View the rest of this article


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